About Us

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Tim Costello has been a pioneer his entire career. As the Technology Planning Manager for Advanced Vehicle Engineering at General Motors, Tim oversaw the launch of the first modern electric vehicle, the EV1. As VP of Global Operations at Applied Materials (the world’s largest manufacturer of semiconductor equipment), he drove the transformation of the semiconductor industry’s manufacturing systems from a craft system to a lean, flow production system. This transformation enabled the acceleration of the digital world we exist in today . Tim then founded the homebuilding industry’s technology consortium, BHI. For 22 years, Tim led BHI and the homebuilding industry’s digital transformation. BHI was the market leader in digital customer acquisition and experience, serving over 1,300 builders which built over 60% of the homes in the U.S.. Since leaving BHI in 2022, Tim serves on the boards of several technology companies, consults and speaks on industry trends and digital transformation. Tim was inducted into the Shingo Prize Hall of Fame for his work in lean process transformation and is a sought-after speaker and technology consultant who challenges traditional thinking and the status quo.

Melissa Morman is an accomplished executive whose career has spanned multiple industries. From executive roles in Fortune 500 companies to foundational roles in start-ups, Melissa has distinguished herself through her capacity to lead in highly dynamic environments. Melissa has held a broad set of executive responsibilities--from general management, to launching new divisions, to directing global business development/sales, leading marketing/sales/account management, as well as launching new products. The one constant in her success has been her unwavering advocacy of the customer experience, both B2B and B2C. Melissa was a member of the founding executive team of the homebuilding industry’s technology

consortium, BHI/BDX. BHI/BDX was the market leader in digital customer acquisition and experience, serving over 1,300 builders building over 60% of the homes in the U.S. For 22 years, Melissa served as the CXO (Chief Experience Officer), with responsibility for revenue as well as the client experience. In her role as CXO, Melissa holistically managed the entire lifecycle of the customer experience—starting with marketing messaging, continuing through the sales process, and culminating with ongoing relationship management. Melissa also held responsibility for executive collaboration within the consortium and led the launch of several BHI/BDX products, including the vision/funding/launch of Envision, the industry’s online options product/program. Melissa is a sought-after speaker, consultant, and is an active member on several boards.